Now Enrolling · 50 Founding Spots

Transform Your Conversion Rate
in 30 Days

Stop guessing. Start using the same psychological frameworks as Amazon, Netflix, and Apple - proven to increase ROAS, improve checkout completion, and reduce churn.

Secure Your Founder Spot -$1 →

50 founding spots · Fully Refundable · Every member is entered to win their spot free

or get the free cheat sheet

Free Behavioral Science Cheat Sheet delivered on launch. No spam.

Steal the exact strategies used by

Amazon Netflix Apple Airbnb Starbucks
3 in 4 brand marketers now say behavioral science is essential to standing out WARC, 2025

Behavioral science is now the fastest-growing discipline in modern marketing. The brands above didn't just get lucky - they systematically applied psychological principles that most marketers have never heard of.

That gap is your opportunity.

Who this is for

Join the elite marketers
and founders
who are
done with guessing.

This course is built for professionals who want a proven, evidence-backed system - not surface-level tips. If you make decisions that affect revenue, this is for you.

Marketers

Drive More Revenue

Master the psychological triggers that directly increase ROAS across every channel.

Founders

Scale Without More Spend

Get a proven system to grow revenue without increasing your ad budget.

UX & CRO Specialists

Go Beyond A/B Testing

Move into high-level behavioral architecture that transforms your career.

E-Commerce Managers

Engineer Perfect Checkout

Tired of abandoned carts? Learn to engineer perfect checkout completion.

What you get

Master the Science of Selling.

Bridge the gap between browsing and buying with a complete system designed for immediate ROI.

01

10 Modules

Master 40+ cognitive biases you can deploy instantly to drive revenue across every channel.

02

Professional Certification

Gain recognized authority in Buyer Psychology to elevate your career or agency.

03

Expert AI Grading

Get instant, personalised feedback to ensure your strategies are results-driven, not theoretical.

04

Real Brand Breakdowns

Deep-dive into the "nudge" strategies actually used by Amazon, Netflix, and Apple.

05

24/7 AI Tutor

Never get stuck again with an always-on behavioral science expert at your fingertips.

06

Fully Self-Paced

No live sessions. No schedules. Learn on your terms, at your speed, from anywhere.

The Curriculum

The Behavioral
Architecture
Roadmap.

The curriculum is structured in three phases - Foundations, Application, and Mastery - each building on the last. From understanding how decisions are made, to applying that knowledge across channels, to validating and operationalising your strategy. Every module is built around real deployment, not academic theory.

Phase 1 - Foundations

  • 01
    The Psychology of Buying Understand why people actually buy - not why they say they do.
  • 02
    Social Proof & Trust Engineering Engineer trust and credibility at every touchpoint.
  • 03
    Behavioural UX & Choice Architecture Design the path of least resistance to conversion.

Phase 2 - Application

  • 04
    Persuasion Architecture Structure messaging that moves people to act.
  • 05
    Conversion Copywriting Write headlines, CTAs, and pages that convert using science.
  • 06
    Behavioural Segmentation & Targeting Segment by motivation, not demographics.

Phase 3 - Mastery

  • 07
    Expert Brand Breakdowns Reverse-engineer Amazon, Netflix, Apple, and more.
  • 08
    Proving It Works: Behavioural Validation Design experiments and prove ROI to stakeholders.
  • 09
    Ethical Persuasion & Compliance Know the line. Stay on the right side of it.
  • 10
    Build Your Behavioural Playbook Leave with a custom strategy you can deploy on Monday.

Ready to Trigger Action?

Choose Your Level of
Psychological Mastery.

50 founding spots available. Once they're gone, the Golden Ticket ends forever.

48 of 50 spots remaining - securing fast

30-Day Guarantee  ·  Payment Always Refundable  ·  Golden Ticket Eligible

Core

The complete foundation

349
USD
1 in 7 spots are free - Golden Ticket
  • 10 Modules
  • AI Tutor (24/7)
  • AI-Graded Assessments
  • Applied Quizzes
  • Certification
  • 3 Plug-and-Play Templates
    • Psychological Landing Page Framework
    • High-Converting Email Sequence (5-part)
    • Ad Copy Formula Sheet
  • Lifetime Access

Complete

Everything, forever

899
USD
1 in 4 spots are free - Golden Ticket
  • Everything in Professional
  • Also includes
  • 12 Plug-and-Play Templates
    • Psychological Landing Page Framework
    • High-Converting Email Sequence (5-part)
    • Ad Copy Formula Sheet
    • Product Page Optimization Template
    • Pricing Page Psychology Template
    • Objection Neutralizer
    • Homepage Behavior Map
    • Social Proof Stack Builder
    • Checkout Friction Audit
    • Full Funnel Psychological Audit
    • Retention & Reactivation Email Template
    • Consumer Psychology Swipe Annotations
  • Behavioral Campaign Brief
  • Swipe File
  • Lifetime Updates + Future Modules
🛡️

30-Day Money-Back Guarantee

If the course doesn't deliver, you get a full refund. No questions asked, no hoops to jump through.

🎟️

Golden Ticket Included

Every founding member is automatically entered. Win and your full payment is refunded. No catch.

Lifetime Access

Once live, you'll have instant lifetime access. Fully self-paced -learn on your terms, at your speed.

Only 50 Founding Spots

A Golden Ticket?

We're opening Buyer Psychology to 50 founding members. Some of those spots are free.

Every founding member is automatically entered. After you enroll, we'll let you know within 48 hours if you've won. If so, your full payment is refunded. No catch.

Core 1 in 7 chance
Professional 1 in 5 chance
Complete 1 in 4 chance

FAQ

Why do you do this?

We teach behavioral science. This mechanic is built on prospect theory and variable reinforcement. We believe in demonstrating what we teach.

What about the guarantee?

Every tier includes a 30-day money-back guarantee regardless of the lottery. If the course doesn't deliver, you get a full refund -whether you won or not. The lottery is our way of rewarding founding members who believe in this before anyone else does. 50 spots. After 50, this offer disappears permanently.

Scientific Foundation

Built on 50 Years of
Scientific Authority.

You aren't just getting another marketing course. You're accessing a toolkit grounded in 50 years of peer-reviewed behavioral science.

Grounded in 50+ years of peer-reviewed research published in leading journals including the Journal of Consumer Research, Journal of Marketing, and Psychological Science.

Every framework in this curriculum traces back to published, replicable studies - not marketing folklore.

Limited Founding Spots

Stop Guessing.
Start Converting.

Join as a founding member today and lock in your spot before the course goes live at full price. Some spots are completely free.

Join $1 Waitlist →

50 spots total · Fully Refundable · Golden Ticket included

or get the free cheat sheet

Free Behavioral Science Cheat Sheet delivered on launch. No spam.

Join $1 Waitlist → 48 spots left

Before you go - free cheat sheet.

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